On Steam, localization is not decoration on a finished game. The languages your store page declares feed regional recommendations, language filters and discovery shelves. Translating the store page is often the cheapest first step; the game follows once you see where the wishlists come from.

1What to localize first

• Store page: short description, long description, feature list, capsule and screenshot text.
• Tags and system text that appear on the page in the player’s language.
• The game UI — menus, settings, tutorial — so that a player who buys can actually play.
• Updates and patch notes, which keep regional communities engaged after launch.

2How it pays back

• Players can filter the catalogue to titles they can read; an English-only page drops out of that list.
• Wishlists added in a local language tend to convert better on discount day, because nothing on the page asks the buyer to work.
• Players who get their own language leave more reviews, and review volume keeps a small game visible.

3How the work is done

Every line goes through five passes, and a person owns each one: we mark the jokes and wordplay, do an early pass for terminology, rewrite by hand whatever sounds translated, run a late pass against your UI limits, and finish with a final read. Tools keep terms consistent; a translator reads every line in context.

4Price, timing and what you get

• €90 per language, fixed, for up to 5,000 words — agreed before we start.
• 1–7 working days per language, depending on volume. You get a firm date with the price.
• Free test first: up to 600 words translated within five working days, no payment, no obligation.
• 30% upfront, 70% after you have run the localization in your own build.
• Free corrections for as long as the game is yours — patches, new lines, renamed items.

Your files come back in the structure you sent: JSON, CSV, XLSX, PO/POT, XML, RESX, YAML, XLIFF, Unity or Unreal string tables. Keys, tags and placeholders like {playerName}, %s and <color> stay untouched, so the build drops straight in. A glossary of the terms we settled comes with it.

5Start with a free test

Send us the passage you care about most — the tricky joke, the tutorial, the item descriptions. Up to 600 words, back within five working days. Use the contact form or write to contact@traled.eu. We usually reply within two hours.

6Questions

Should I localize the Steam page before the game?

It is a common, low-cost first step: it opens regional storefronts and shows where interest comes from. Declare only languages the game itself will support, so players are not disappointed.

How much does Steam page localization cost?

A store page is usually well under 5,000 words, so it fits in the fixed €90 per language.

Can you also handle patch notes and updates?

Yes, and corrections stay free for as long as the game is yours.

More guides: Indie game localization · German · French · Russian · Spanish · Japanese